ENERGY STAR market


ENERGY STAR is an international voluntary labelling scheme for energy-efficiency started by the US Environment Protection Agency (EPA) in 1992. Through an Agreement with the US government, the European Community participates in the ENERGY STAR scheme as far as it is related to office equipment.

In 2007 the European Union (EU-27) represents a market of over 494 million consumers, or 49% of the total of all ENERGY STAR countries (EC, US, Canada, Japan, Taiwan and Australia). In 2006 this EU market absorbed 79 million PCs including approx. 48 million laptops (Gartner, IDC), and over 12 million PC printers and 2 million copiers. In terms of market value, the EC represents roughly 170 billion EUR/year (EICTO), or roughly one third of the total ICT hardware market in the present ENERGY STAR countries. This shows that there is considerable potential for growth.

The market penetration in each of the EC countries differs considerably, as is shown in the tables below (source: Eurostat 2005).

Country PCs installed
(in millions)

PCs/100 inhabitants
1990 2000 2001 2004

2001 2004
AT
 Austria 0,5 2,30 2,40 4,80

30

59
BE
 Belgium 0,9 3,50 3,70 4,87

36

47*
BG
Bulgaria 0,36 0,40 0,54 5 15
CY
 Cyprus 0,005 0,15 0,17 0,39

25

47
CZ
 Czech Rep, 0,12 1,25 1,40 3,07

14

30
DE
 Germany 6,5 27,60 29,00 65,40

35

69
DK
 Denmark 0,6 2,30 2,40 4,26

45

79
EE
 Estonia 0,22 0,25 0,47

18

36
EL
 Greece 0,2 0,80 0,90 1,36

8

29
ES
 Spain 1,1 5,80 6,80 21,50

17

52
FI
 Finland 0,5 2,10 2,20 2,98

42

57
FR
 France 4 17,90 20,00 30,45

34

50
HU
 Hungary 0,1 0,87 1,00 3,14

10

32
IE
 Ireland 0,3 1,40 1,50 1,88

39

46
IT
 Italy 2,1 10,30 11,30 26,94

20

47
LT
 Lithuania 0,24 0,26 0,92

7

27
LU
 Luxemburg 0,1 0,20 0,20 0,31

52

67
LV
 Latvia 0,34 0,36 0,59

15

26
MT
 Malta 0,005 0,08 0,09 0,13

23

33*
NL
 Netherlands 1,4 6,30 6,90 12,09

43

74
PL
 Poland 0,3 2,67 3,30 13,88

9

36
PT
 Portugal 0,3 1,10 1,20 4,14

12

41
RO
 Romania 0,01 0,71 0,80 1,13 4 12
SE
 Sweden 0,6 4,50 5,00 6,87

56

77*
SI
 Slovenia 0,55 0,55 1,15

28

58
SK
 Slovakia 0,74 0,80 2,11

15

39
UK
 UK 6,2 20,20 22,00 38,86

37

65
EU27 TOTAL 254   81

EEA-EFTA countries
NO
 Norway 0,90 2,20 2,30 2,62 51 72
IS
 Iceland 0,00 0,10 0,10 0,10 42 86
LI
 Lichtenstein

For comparison:		  
USA
 USA 54,2 161 178 240 65 83*
JP
 Japan 7,4 40 44 61 35 48*
Source: Eurostat 2005 (data 2004)

* Estimated on basis of 2001/2000 growth rate, without corrections for possibly stagnating markets.